STAY DIFFERENT

client: JTI_UKRAINE / product: CAMEL

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  • Background:

  • A truly creative icon, Camel is one of global tobacco brands with unique story that lasts for more then 100 years. Constant change innovation and versatile history is in core of brand DNA and what enables brand future success. 

  • Agency task:

  • Make campaign to support brand rejuvenation.
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  • Our idea:

  • We live in a world that is constantly changing and thanks to rapidly developing technologies; we are competing in brightness, in singularity and in self-expression. Be unique or die is the new challenge of the new generation.
  • Camel consumers are creative and always looking for new experiences, emotions and adventures. They are one of those who always have a fascinating story that can be told in the company of friends. They are those who stand apart and never merge with the crowd.

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