NO DOUBT

client: Kotex / product: Kotex Kamp

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  • Background:

  • Constant communication task for Kotex is to build emotional link to younger audience. Another point that, usually consumer understands that’s Kotex is a different brand but it doesn’t mean that it helps brand to become relevant for consumer. Kotex remains distant and far.

  • Agency task:

  • Our task was to build confidence as a key value of brand Kotex. Become more relevant in eyes of teenage audience connect to them emotionally.
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  • 1st.:

  • Our idea was to make collaboration with image-enhanced brand that will become kind of bridge between Kotex and audience, will help to omit uncertainty and negative associations.

  • 2nd.:

  • We choose Ohmylook! (http://ohmylook.ua/ ) the girls dream fashion brand to become partner of Kotex in promo, and together bring road-show in 5 key cities of Ukraine.

  • 3rd.:

  • Ohmylook specialists made workshops dedicated to hair beauty trends and confidence, and invited girls to make most trendy pigtails which were hit of the season.

  • Results:

  • 5 cities, 77 master-classes, 2000 unique deep contacts, 9600 registered participants ready for further participation in loyalty program.