NEW OLD PLACE

client: RIEL / product: Mistechko Pidzamche

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  • Situation overview: 

  • You can hardly imagine better territory for development then land of “Almazinstrument”: #1. Close to city center & great logistics, #2. Historic connection with Bachevsky family, #3. Next door to Jam Factory Art Center etc.
  • Quite naturally, client had an ambition to make concept that would celebrate place specifics and would stand out comparing to average development project.

  • Agency task:

  • Come with concept vision that will make people love new project. Set it as different option comparing to average development solutions.

  • Our idea:

  • We believe that there is hardly a person in Ukraine who doesn’t love Lviv center. But we found out that living in center is tough thing for local citizens as it is overcrouded with tourists and “old” in terms of comfort living. This brought us to idea that Pidzamche is an opportunity to build a new center of old city combining center of Lviv with new standards of comfort living.