LOKOMOTYV KYIV 1919 FOOTBALL CLUB REBRANDING

client: LOKOMOTYV KYIV / product: REBRANDING

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  • Background

  • KYIV LOKOMOTIVE has been different since 1919, but now is the time to emphasize its uniqueness and peculiarity.
  • This club is SPECIAL, because it is a railway club, it is in it’s history and character.

  • Task

  • As part of a complete rebranding of the old but famous Lokomotiv Ukraine sports club,
  • we set ourselves the task of making the design iconic, future-oriented, modern.

  • Idea

  • "LOKOMOTIVE" is the one who leads forward, leads to new achievements, to new heights

  • Lokomotive Kyiv is special,

  • because for each of us it is a THE URGE TO DREAM

  • THE NEW DESIGN

  • embodies the vision, a social mission appears, other communication standards are being formed, a different approach to the brand consumption sphere (merch, consumer goods, content) is being formed.